Guide to MerchantWords

Welcome to MerchantWords! This guide walks you through our key tools and how to use them effectively.

1. Classic Search

Start by entering a keyword in the search bar. You'll see estimated search volume, related keywords, and 12-month trend data. Use this to find the terms shoppers use most when looking for products like yours.

2. ASIN Plus

Enter a competitor's ASIN to discover all the keywords their product ranks for. This is invaluable for understanding what terms drive traffic to competing listings.

3. Collections

Save keywords you discover into collections organized by product or campaign. You can export these lists as CSV files for bulk upload to Amazon advertising.

4. Digital Shelf

Compare your products against competitors to see shared keywords, unique terms, and ranking differences. Identify gaps in your keyword strategy.

5. Emerging Trends

Discover new search terms that are gaining traction on Amazon. Get ahead of trends before they become competitive.

6. Market Insights

Find product targeting opportunities for your PPC campaigns. Discover which competitor ASINs can help you reach more relevant buyers.