Our Story

MerchantWords was born in 2012 out of a simple need: Amazon sellers had no reliable way to understand what shoppers were actually searching for. Our founder, George Lawrence, built the first version of the tool to help sellers discover and rank for the keywords that matter most.

Since then, we've grown into one of the most trusted names in Amazon keyword intelligence. We've collected billions of search terms across 11 international marketplaces, helping over 200,000 businesses grow their presence on the world's largest e-commerce platform.

What We Do

We collect, analyze, and deliver Amazon search data so sellers, brands, and agencies can make smarter decisions. Our tools help you:

• Discover high-volume keywords for product listings and PPC campaigns
• Analyze competitor strategies with reverse ASIN lookups
• Track emerging trends before they go mainstream
• Optimize your digital shelf positioning
• Access data programmatically via our API

Our Data

Keywords come directly from Amazon's search bar into our database. We continuously monitor and index hundreds of millions of products and billions of search queries. When Amazon updates their search algorithms, our systems evolve in step.